The site is strategically positioned at the intersection of the M62, the primary trans-Pennine route, and the A1(M) and is also a short distance from the M1, the two main north-south routes on the eastern side of the UK. Junction 33 of the M62 motorway is circa 0.5 miles to the south.
The site is bordered by the settlements of Ferrybridge and Brotherton while the towns of Castleford, Pontefract and Knottingley are all within a 3 mile radius. The River Aire runs along the eastern boundary of the site while the A1(M) is immediately to the west and north.
Access to the site is from the B6136 Stranglands Lane, and it is connected to Junction 33 of the M62 by the A162 Great North Road, which constitutes the former A1 route.
There is a workforce of c.1.24 million people within a 30 minute drive time, of which approximately 927,000 are economically active and 70,000 are unemployed. It is possible to reach 76% of the population of Great Britain by HGV from the site in a 4.5 hour drive time.